‘The Life and Times of Grizzly Adams’ (Season 1): Charming & innocuous—primitively fun viewing

Have you grown during your deep state-imposed lockdown? Not your waist size. I mean…personally grown?

By Paul Mavis

Now that gainful employment is officially for suckers, and most of us will have to stay home forever, bemasked and bedwetted, have you taken advantage of any of that taxpayer-supplied downtime to center your essential being, to quiet your mind, and look around at this big, beautiful world to see where you fit in it?

I know I have.

I experience that primordial symbiosis of man and nature every day in my back yard, as I reverently witness the flora and fauna of a once-exhausted Mother Earth drowsily coming back to life, now that capitalism has finally been vanquished. It’s been a transformative, nay religious, experience for me, rejuvenating my spirit, sharpening my senses, and strengthening my body. Why, just the other day I found I could chuck a rock and take out a bird, a squirrel, and a bunny, without even tinkling the ice in my Tom Collins. At a good 30 yards, no less. I have been born anew in the Covid.

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When I couldn’t reach any more rocks without leaning forward in my chair, I tried to think who else might understand my incorporeal evolution, my “New Becoming,” as it were, and then it hit me, just like one of those rocks taking out Mr. Nibbles. Of course: Grizzly Adams (well, sort of yes Grizzly Adams…but without the rock-throwing, I would imagine).

Remember ‘ol Griz, once-famous star of movies, TV, and paperback tie-ins? No? Whaaaaalllll…what ya need to do, is git yerself CBS DVD and Timeless Media Group‘s four-disc, 13-episode set, The Life and Times of Grizzly Adams: Season 1, the first and best go-around of the (briefly) wildly popular 1977 NBC family adventure series’ premiere half-season. (In 2016, boutique releaser Shout! Factory, having acquired Timeless Media Group, released the complete series on DVD.)

Starring Dan Haggerty, The Dukes of Hazzard‘s Denver Pyle, Don Shanks, and Bozo the grizzly bear as Ben, The Life and Times of Grizzly Adams should bring back fond memories for kids who grew up on all those frantically-hawked Schick Sunn Classic Pictures big-screen epics from the 70s, like In Search of Noah’s Ark and Beyond and Back, while families looking for some kid-friendly, innocuous adventure fare could do far worse.

Click to order The Life and Times of Grizzly Adams: The Complete Series at Amazon.


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Somewhere in the Rocky Mountains, sometime between 1850 and 1853 (a character states in one episode that the current U.S. President is Millard Fillmore…our nation’s most famous Chief Executive). Farmer James Adams (Dan Haggerty), falsely accused of murder, has fled up into the beautiful but unforgiving mountains where he intends to stay, forever away from civilization. Initially a tenderfoot when it comes to surviving in that treacherous terrain, Adams discovers that his mysterious, natural rapport with the various mountain and valley fauna have saved his life. He watched what the unafraid animals ate, and he ate that, too. He watched where the unafraid animals drank, and he drank there, too. He watched where the unafraid animals crapped, and he (well you get the point).

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He soon receives broader (and less gross) instruction in how to live off the land first by grave, kindly Indian brave Nakoma (Don Shanks), and then by cantankerous old trapper Mad Jack (Denver Pyle), who helps Adams build a cabin. Adams’ constant companion, however, is Benjamin Franklin (Bozo the bear), a tame grizzly bear that Adams rescued off a cliff ledge when Ben was just a little cub. The two now share a remarkable psychic bond (including, apparently, Ben’s ability to understand the complexities and subtleties of human speech), with Ben frequently aiding “Grizzly” Adams with his efforts to rescue the various strays—both human and animal—that cross Adams’ path in his secluded, pristine New Eden.

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I’ve written many times before about the joys of growing up during the 1970s’ golden age of delightfully wacky pseudo-science/pseudo-history, when the nation’s pop culture was saturated with B movies and sketchy documentaries and pulp books and magazines and TV shows and toys dealing with UFOs, Bigfoot, the Bermuda Triangle, crystal power, ESP, ancient astronauts, and Jimmy Carter (to list just a few). Certainly in my memories, Schick Sunn Classic Pictures was one of the central drivers for all that giddy, hysterical fun, during a time of my adolescence when anything supernatural seemed not only possible but completely plausible…depending, of course, on the marketing skills of whatever company was flogging a product connected with that particular phenomenon.

RELATED | More 1970s TV reviews

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And nobody beat Schick Sunn Classics at marketing and promoting “must-see” family-friendly exploitation entertainment. Based out of Salt Lake City, Utah, indie Schick Sunn Classic Pictures compensated for their relative inexperience in actual moviemaking by taking a full-court press approach to pre-production marketing research, in order to more precisely determine target audience and choice of subject matter (why waste money on a movie nobody wants?). Then, strictly-controlled, low, low-budget production costs yielded maximized profits when their “four-walled” releasing scheme was implemented (SSCC would rent the movie theaters outright for 100% of the ticket sales).

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Audience recognition was hyped by ballyhoo-worthy saturation promotion on television, radio and print ads. With an almost foolproof, low-risk method of producing and/or releasing movies that were in essence “pre-sold” to a waiting public, Schick Sunn Classic Pictures produced and/or released one insanely profitable family adventure/documentary/drama after another: When the Wind Blows, The Outer Space Connection, The Adventures of Frontier Freemont, The Amazing World of Psychic Phenomena, The Mysterious Monsters, In Search of Noah’s Ark, The Lincoln Conspiracy, Beyond and Back, The Bermuda Triangle, In Search of Historic Jesus, Beyond Death’s Door, Hangar 18, and of course the 1974 theatrical version of The Life and Times of Grizzly Adams (which by various accounts pulled in somewhere between 25 to 35 million dollars in ticket sales—most going directly into Sunn Classic’s pockets—on a paltry half-a-million dollar investment). I saw them all, and I absolutely loved them (the day someone puts out a boxed set with widescreen transfers is the day I drop dead from the vapors).

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With the kind of profit margin success that the mainstream studios could only dream of, it was inevitable that savvy, chintzy Schick Sunn Classic Pictures would be approached to produce for television, with their most famous effort being 1977’s The Life and Times of Grizzly Adams series. According to what I’ve read, NBC approached Sunn when a televised airing in 1976 of the same-named 1974 movie won a sizeable chunk of the night’s demographics. Third-placed NBC, with nothing to lose, signed up Sunn’s one-man-band producer Charles Edward Sellier, Jr. to gather the movie’s cast together for a 13-episode mid-season replacement tryout in February, 1977 (in addition to producing the original movie, Sellier also wrote the highly-fictionalized 1972 novel from which the movie was adapted).

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True to most biopics for the big and small screen, The Life and Times of Grizzly Adams has almost nothing to do with the real-life Adams…but when has that ever been a prerequisite for an entertaining biography? Fully cognizant of the culture’s zeitgeist at that moment, the producers of The Life and Times of Grizzly Adams took the real-life animal killer James “Grizzly” Adams and turned him into a beatific post-hippie, pre-New Age Father Earth poohbah who wants to wrap his lovin’ arms around the whole wide world and squeeze it to death.

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Spouting amusing homilies like, “If you live with nature, not against her, she’ll treat you real good,” (…that is, if disinterested “nature” doesn’t decide to up and kill you off in any number of its favorite grisly fashions), this Grizzly Adams for the Earth Shoe®-wearing, Grape Nuts®-crunching, macraméing-stitching mid-70s despises money (watch his eyes tear up when friend Mad Jack finds gold), despises anyone coming too close to his Eden (a visiting Indian maid sets him straight on what a hypocrite he is…but he forgets this lesson in the next episode), and fanatically wishes no harm to come to any of his animals in his valley and on his mountain.

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Of course the producers and writers of The Life and Times of Grizzly Adams never really challenge Griz and hiz possessive feelings, keeping the show’s weekly lessons in conservation, tolerance, and non-violence superficially “feel good” for all the kiddies out there. No one dies; no one gets maimed; no one even gets fleas or lice (gosh his teeth are white, with all those nice fillings, too). You can wonder how Nakoma’s fellow Indians feel about Griz taking over their mountain and valley, before arbitrarily setting aside most of their food source as verboten?, but you won’t get an answer. You can bitch about that viewpoint now, if those things upset you (but rioting’s cool, right?), but there’s no denying this simplified approach did key in a lot of kids from that generation to start thinking about nature in a more positive manner (and if you’re still feeling smug and superior and high-horsey…let me know when they make that TV series that shows some of the not-so-nice things done by our Native brothers).

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And with that simplification comes the worst (and therefore most hilarious) kind of anthropomorphizing in the show’s main relationship: Grizzly and his animals. As that keening, warbling John Denver sound-alike cries prettily about living in harmony and majesty in the background (shut……..up), Grizzly Adams keeps up a running conversation with Ben and all the other forest creatures that would seem to indicate, as Mad Jack rightly speculates time and again, that Grizzly’s a bit teeched in the head. The directors never fail to include several shots in each scene of Ben the grizzly nodding and growling in agreement with Adams’ ramblings, while higher forms of communication are regularly employed between the two. Smarter than Lassie or Flipper, Ben can apparently understand complex commands to go find strangers and report back, as well as turn fish on a rotisserie, and pray before his supper(!), all the while displaying a preternatural calm that belays his own natural impulse to use Griz as a scratching post.

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We’re constantly told that Adams has a “special relationship” with the forest animals, with the evidence given that if you just speak to a wild, bloodthirsty animal in a firm tone as Grizzly does, letting the savage creature know you mean him no harm, the two of you will reach a mutually beneficial understanding that includes him not ripping off your face. In one episode, Grizzly frees a trapped wolf—a savage, blood-thirsty wolf, mind you—who then appreciatively rolls on his back for a cute yelp and a belly scratch. In another (Unwelcome Visitor), a hawk tells Adams where in the forest an injured boy is lying…instead of perching gently on the lad’s forehead and plucking out his eyeballs, one by one.

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The height of Grizzly Adams silliness comes, though, with Beaver Dam, where Griz and Ben sadly contemplate packing their belongings and leaving their valley after, um…having politely asked a group of beavers he relocated there, to leave again: “It wouldn’t be neighborly to kick them out,” he glumly asserts, after they initially, um…refuse. After giving the beavers the night to think over their decision (I am not making that up), Mad Jack rightly says about Griz, “That boy needs looking after,” (the sight of massive Haggerty, a pleasantly untrained actor, earnestly imploring the beavers to leave, is a classic moment of TV insanity).

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All of that makes The Life and Times of Grizzly Adams easy to laugh at, certainly…but at its core it’s a genuinely sweet show (if not a wee bit calculating and insincere, too), and truly innocuous, in the best sense of the word. Employing the crudest forms of melodrama (crying, lost children being chased by animals; crying, lost adults being chased by animals), The Life and Times of Grizzly Adams is primitive storytelling, to be sure, amplified by the almost laughably inept nature of the production: mismatched stock footage shots from other Sunn Classic epics, poor framing, incomprehensible editing, indifferent thesping (although veteran Pyle is always amusing when he’s pissing and moaning about something), and production values reminiscent of a junior high schooler’s Super 8mm film project.

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In other words, it recreates the big-screen feel of a typical Schick Sunn Classic Pictures movie exactly…and that’s all I needed to enjoy The Life and Times of Grizzly Adams all over again. Adams’ Ark is a good example of the formula, with Griz and Allan Pinkerton, of all people, racing to a volcano (uh…yep) to save assorted birds, squirrels, and fawns from the inferno, and almost getting roasted themselves. Filmed on the cheap cheap, with ridiculous special effects and chaotic editing, Adams’ Ark is so humorously inept that you wind up finding it endearing as hell—which can pretty much sum up the entire Schick Sunn Classic Pictures oeuvre…and The Life and Times of Grizzly Adams, as well.

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Premiering on February 9th, 1977, The Life and Times of Grizzly Adams‘ Wednesday at 8:00pm timeslot would have seemed to be a death sentence against heavyweight competition: CBS’ Good Times (24th in the Nielsen’s the previous season), and ABC’s break-out hit, The Bionic Woman (a remarkable 5th place for the 1975-1976 season). However, The Life and Times of Grizzly Adams more than held its own against its competitors. While it failed to crack the Nielsen Top Thirty by the end of the year, The Life and Times of Grizzly Adams did manage to knock down Good Times two notches, while The Bionic Woman fell hard to the 14th most-watched show of the year—an encouraging sign to NBC, which put in a full season order of The Life and Times of Grizzly Adams episodes for the upcoming 1977-1978 season. However, that good news for Grizzly and Ben wouldn’t last long…

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